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Lenovo is one of the world’s leading personal technology companies, producing innovative PCs and mobile internet devices. Now, #286 on Fortune 500 list, Lenovo is the world’s largest PC vendor and fourth-largest smartphone company.

The Legion brand, which is aimed at gamers, is one of Lenovo’s products. Lenovo North Africa sought to advertise this lineup’s laptops and turned to us to help them achieve their objectives. To achieve this goal, we are running a dual campaign with 5 of the most popular Moroccan gaming influencers. The initial part of the campaign sought to advertise the laptops on Instagram using curated pictures. The part comprised a game show in which the five influencers competed in a fun, live broadcast minigame event.

This campaign was a massive success since it reached a large number of people and participated in the entire laptop stock being sold out.


Key Numbers

  • Total views across all channels: 620.000



Brand awareness

  • Strategy

    Influencers, Game Show, Live Streaming

  • Client



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